An album cycle refers to the period of the time between an artist’s albums, usually measured from the start of the recording of one album to the end of marketing activities for that album or the start of the artist’s next album.
The New Formula for Success in the Music Business
The old method of promoting a new act in the music business was for a record company to invest at least $500,000 in studio time with a good producer, the cost of a good video, the advertising budget, and the cost of the first promotional road tour.