The Artist and Repertoire (A&R) department of a record label is the portion of a record company that is responsible for finding new talent and convincing them to sign with their label. When A&R representatives find talent deemed worthy of a record deal, they lead negotiations between the label and the prospective artist. A&R employees usually develop a relationship with the particular artist or band they sign and serve as the primary liaison between the artist and the label.

Succeed In the Music Business with Crazy Keywords
A key element in your bands web marketing strategy should be the selection of your bands name. Why? Because your bands name will also become your bands keyword on the Internet.