The Artist and Repertoire (A&R) department of a record label is the portion of a record company that is responsible for finding new talent and convincing them to sign with their label. When A&R representatives find talent deemed worthy of a record deal, they lead negotiations between the label and the prospective artist. A&R employees usually develop a relationship with the particular artist or band they sign and serve as the primary liaison between the artist and the label.
Press Kit Strategies for Singers & Musicians
The main goal in creating a press kit is to generate interest in an artist and the music they play. A press kit includes background information, photos, samples of music, a listing of past and future gigs you have scheduled, and any other pertinent information.
