Occasionally, two or more labels will form an agreement, known colloquially as a “label deal,” with each other for the rights and royalties of (typically) multiple artists.
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Sometimes it can feel as though all the great songs exist and the best ideas have been used but there are always great songs waiting to be written.
The old method of promoting a new act in the music business was for a record company to invest at least $500,000 in studio time with a good producer, the cost of a good video, the advertising budget, and the cost of the first promotional road tour.
The main goal in creating a press kit is to generate interest in an artist and the music they play. A press kit includes background information, photos, samples of music, a listing of past and future gigs you have scheduled, and any other pertinent information.
