A personal manager in the music industry works on behalf of a songwriter or artist to handle almost every aspect of their life—both personally and professionally—and act as a guide for their career. The personal manager might seek out professional opportunities for the songwriter or artist, help them with decision-making, oversee their day-to-day schedules, and represent them in negotiations.
The New Formula for Success in the Music Business
The old method of promoting a new act in the music business was for a record company to invest at least $500,000 in studio time with a good producer, the cost of a good video, the advertising budget, and the cost of the first promotional road tour.
