The retailers to which a distributor sells records sometimes have the right to “return” any unsold physical records to the distributor for full credit. The distributor allows this so that these retailers stock more physical records than they otherwise would.

Press Kit Strategies for Singers & Musicians
The main goal in creating a press kit is to generate interest in an artist and the music they play. A press kit includes background information, photos, samples of music, a listing of past and future gigs you have scheduled, and any other pertinent information.

