Glossary

Subscription Services

Subscription Services

A subscription service offers certain content in exchange for a periodic recurring fee (subscription). However, if the user stops paying the subscription, the content may be no longer available. The subscription model is used by Spotify, Apple Music and other digital streaming services offering music on-demand over the Internet.

Jazz band performance. Couple of musicians - a drummer and a singer in a nightclub.

Practicing And Performing Music

There is a perception that performing and practicing music are two very different activities. I think that the relationship between performing and practicing is deeply intertwined and at a certain level the distinction between the two virtually disappears.

Read More »

Convert Visitors into Fans, Listeners, Leads, and Sales...

Market smarter, not harder; automate and optimize campaigns