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A key element in your bands web marketing strategy should be the selection of your bands name. Why? Because your bands name will also become your bands keyword on the Internet.
Internet. New fans. New opportunities. To fully integrate all of these words into a successful merging you will need another word. Traffic.
The old method of promoting a new act in the music business was for a record company to invest at least $500,000 in studio time with a good producer, the cost of a good video, the advertising budget, and the cost of the first promotional road tour.
