Customer Relationship Management originated in business enterprise software suites like Oracle and now appears in web services for music. It refers to functions for handling interactions with fans (email database, personal details, communications, activity logs, transaction histories, complaints, etc.).It should be integrated with other platform services e.g. buying, ordering, accounting and so on.
Press Kit Strategies for Singers & Musicians
The main goal in creating a press kit is to generate interest in an artist and the music they play. A press kit includes background information, photos, samples of music, a listing of past and future gigs you have scheduled, and any other pertinent information.
