Customer Relationship Management originated in business enterprise software suites like Oracle and now appears in web services for music. It refers to functions for handling interactions with fans (email database, personal details, communications, activity logs, transaction histories, complaints, etc.).It should be integrated with other platform services e.g. buying, ordering, accounting and so on.
The New Formula for Success in the Music Business
The old method of promoting a new act in the music business was for a record company to invest at least $500,000 in studio time with a good producer, the cost of a good video, the advertising budget, and the cost of the first promotional road tour.
