Customer Relationship Management originated in business enterprise software suites like Oracle and now appears in web services for music. It refers to functions for handling interactions with fans (email database, personal details, communications, activity logs, transaction histories, complaints, etc.).It should be integrated with other platform services e.g. buying, ordering, accounting and so on.
Internet. New fans. New opportunities. To fully integrate all of these words into a successful merging you will need another word. Traffic.