Short for “electronic press kit”. This is just a computer or web version of an artist’s publicity material: biography, pictures, showreel, news, etc. There are loads of sites with advice on compiling a good one, including ours.
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Five good reasons why music theory is a must if you expect to perfect your musical talent.
The main goal in creating a press kit is to generate interest in an artist and the music they play. A press kit includes background information, photos, samples of music, a listing of past and future gigs you have scheduled, and any other pertinent information.
The old method of promoting a new act in the music business was for a record company to invest at least $500,000 in studio time with a good producer, the cost of a good video, the advertising budget, and the cost of the first promotional road tour.
