Short for “electronic press kit”. This is just a computer or web version of an artist’s publicity material: biography, pictures, showreel, news, etc. There are loads of sites with advice on compiling a good one, including ours.
The New Formula for Success in the Music Business
The old method of promoting a new act in the music business was for a record company to invest at least $500,000 in studio time with a good producer, the cost of a good video, the advertising budget, and the cost of the first promotional road tour.
