A sub-publishing deal occurs when a publisher enters into an agreement with another publisher to administer and license copyrights from their writers in a foreign market. European music publishers can sub-publish American music and vice versa. Usually these deals are done company-to-company. A very small publisher in the U.S., for example, may sign a sub-publishing deal with one of the majors to cover administration in foreign territories.
The New Formula for Success in the Music Business
The old method of promoting a new act in the music business was for a record company to invest at least $500,000 in studio time with a good producer, the cost of a good video, the advertising budget, and the cost of the first promotional road tour.